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WEA Leadership Institute

Programme Detail: Effective Public Engagement

Language of this entry English (UK, International)
Name of Programme / Training Resource Effective Public Engagement
Type of Training Individual standalone programme
Reference Number
Description In this course students will understand the role of God’s people in the public arena and how alliances can serve as the trusted voice for Evangelicals. It explores the publics with which Evangelicals must engage and how to influence these publics through sustained analysis. It discusses tactical approaches and appropriate attitudes in engaging government and other public policy makers, and addresses both the need and our unique ability as Evangelicals to be a voice for the voiceless particularly related to those suffering religious persecution and those living in deep poverty. The course aims at acquainting the student with a targeted approach in using different media channels for communication. It explores the use of print, multi-media and Internet communication technologies and how to use the right medium for communication tasks. This course can be taken as part of the Certificate in Association Leadership of the WEA Leadership Institute or separately.
Keywords Effective Public Engagement influence worldview public voice arena alliances communication media
Languages Programme Available in English (UK, International); English (USA)
Other Languages
Country and region where programme is available International (e.g. distance learning) / All international
Area of Ministry and Focus Transforming Culture, Arts and the Media / Communication and Media
Residential/Non Residential Non Residential
Full-time or Part-time Part-time
Level Masters
Cost Range US$100,000 or more
Actual Cost 400 to 1200 (depending on level of study and membership with the WEA)
Bursaries/scholarships available
Actual Length 12 weeks with 2 weeks of break
Average hours of study per week 11
Methods of instruction
Percentage of time spent in formal learning (e.g. lectures, structured reading, work-books, etc.)
Percentage of time spent on non-formal skill-based learning (e.g. learning on the job and supervised practice, etc.)
Percentage of time spent in informal unstructured learning (e.g. prayer times, teamwork).
Average number of students who take the programme per year (or, if this is a new programme, the number who can be accommodated) 0
Prerequisite Programmes
Other Prerequisites
Qualifications gained
Qualifications this programme is part of
Programme Accredited by ABHE (N. America)
Other Accrediting Bodies